For almost two years, PSA, Bertin Ergonomie and the Lutin Laboratory (Paris 8) have been working together in a research partnership to scientifically test and measure the emotions felt by users in Peugeot interiors, with a view to developing human-machine interfaces (HMIs) capable of creating a hedonistic (emotional) relationship between the driver and his vehicle - a key differentiating factor for the brand. Find out more about the project:
