Contact
Stellantis

Dynamic driving simulator

Need

Human Design Group, experts in ergonomic user testing for the automotive industry

The needs of PSA's Projects and Innovation Department :
The user test involves putting target users in a real-life context to test a product, service or interface. Human Design Group implements user tests for over 3 years in the service of automotive innovation.

CustomerPSA Group
SectorAutomotive
ProjectErgonomic user testing for the automotive industry
Websitewww.groupe-psa.com

Intervention

These user tests are integrated in the design process and meet the following needs:

  • Assessing ergonomics driving cockpits, multimedia applications and driver assistance functions, to ensure that they are easy to use and learn, compatible with driving activities and meet the real needs and uses of users.
  • Analysing changes in driving activity induced by innovations, in order to measure their impact and take them into account in the design. This enables us to anticipate any discrepancies between specified needs and the future needs of users.
  • Observing, testing and improving new uses innovations, to offer users new, enjoyable and intuitive experiences tailored to their business.

Results

Drawing on this experience, Human Design Group has developed methodologies for adapting user tests the automotive context, and the ability to choose the most appropriate tools for carrying out these tests: static and dynamic simulator, rolling prototype, mock-up, virtual reality, etc.