Contact
Stellantis

Peugeot i-Cockpit

Need

Partner of L'UXCT to define the digital uses of innovative automotive cockpits

The automotive sector is undergoing one of the biggest digital transformations of recent years. There is a growing interest in services, driving aids and connectivity. Manufacturers need to put the user experience at the heart of the design of future vehicles.

At the same time, new technological challenges are emerging, such as autonomous driving and the intelligent vehicle, which brings together a range of technologies such as augmented reality and conversational agents.

Intervention

  • Monitoring and upstream expertise on new uses associated with future technologies (AI, 3D, new interactions, etc.)
  • Leading ideation workshops focused on usage and training teams in the integration of co-design methodologies
  • The use of internal and external design standards and methodologies
  • Continuous improvement of internal method sheets
  • Steering the co-design of prototypes
  • Preparing and carrying out user tests
  • Participation in Business Canvas workshops with PSA Group brands
  • As a general rule, to ensure that the UX and UI are effective, easy to read and adapted to the context in which they are used.

Benefits

  • Taking users and their uses into account at a very early stage in the design process
  • Comprehensive expertise in ergonomics/UX/UI
  • An understanding of tomorrow's technological challenges in driving practices (navigation, assistants, connected information, etc.)

Results

  • More than 12 methodological design guides co-constructed, validated and used by Stellantis projects
  • Optimised collaboration between the various project stakeholders (design, development, marketing, etc.)
  • Faster convergence towards solutions using Human Design Group pilots and methods
CustomerStellantis / Peugeot
SectorAutomotive
Projecti-Cockpit
Websitei-Cockpit