For nearly two years, PSA, Bertin Ergonomie and the Lutin Laboratory (Paris 8) have been scientifically testing and measuring, as part of a research partnership, the emotions experienced by users inside Peugeot vehicles, with a view to developing human-machine interfaces (HMIs) capable of creating a hedonistic (emotional) bond between the driver and their vehicle; a key differentiating factor for the brand. Find out more:
