Our holistic approach reformulates and deepens the expression of the need by developing the contextual analysis. And in particular, in this use case, certain variables linked to the specific geographical constraints on the development of the disease.
Our approach enabled us to challenge customer expectations in order to integrate issues that complemented the commitment of doctors. Using a design thinking approach, we aligned perceptions with feedback and opened up ideation through inspirational intelligence. We also defined target user personas to complement the physician personas.
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