Objectivation CX

Airbus Atlantic is a key player in the design of aircraft seats for two types of demanding public: pilots, subject to strict regulatory and vigilance constraints, and Premium Class passengers (First & Business), looking for comfort and optimum management of the effects of jet lag.

By integrating human factors engineering on a long-term basis, the company can ensure the long-term quality of its products while strengthening its competitive position.. Anticipating future uses via structuring demonstrators will make it easier to project future technologies (monitoring, stimulation) at the heart of the flight experience., In addition, the exploratory phase was used to validate the relevance of the assumptions made.

Until then, the company had been investing in innovation without any measurable proof of the added value of its solutions, while at the same time recognising the need for a structured Human Factors (HF) approach.

The main challenge was to move away from a purely technical approach to objectivise performance, recovery and comfort criteria. The challenges identified included

• The creation of a reference framework to qualify product development in the face of competition.
• The need to convince customers (airlines and pilots) with factual data.
• The integration of the FH approach into long development cycles (5 years for the cockpit, 2 years for the cabin).
• The absence of shared indicators or formalised usability objectives.

Human design Group has proposed a clear, actionable methodology :

• Analysis of the existing situation : Study of the impact of current configurations (crew rest, full flat) with regard to FRMS (Fatigue Risk Management System) regulations.

• Co-construction of indicators : Definition, with internal stakeholders, of measurement tools to objectify recovery and vigilance.

• Complete UX approach : Implementation of ideation, prototyping and user testing cycles using immersive tools (VR (virtual reality), simulation, etc.).

• Industrial integration : Support from the earliest stages to speed up validation and control development costs.